This week, six of us attended the OMS ( Online Marketing Summit) in Denver, Colorado. We packed up the Honda and set forth in hopes of getting a fix on the ever-elusive “best practices” currently espoused by the Internet Marketing illuminati. This year’s summit had speakers covering all topics regarding internet marketing strategies and subjects. A few highlights:
1. 80% of usability lies in a website’s information architecture – Before redesigning your site or starting from scratch on design, spend some time optimizing your site map. A tip: write out the name of each of your pages and a one sentence description of that page on index cards. Then have three people (one from outside your business) organize the cards in the manner most intuitive for them. Furthermore, allow them to suggest other names on the cards if they have something simpler or something that better encompasses the information underneath. Also have them put a star on what they think is the single most important page other than home. Take the feedback from this little card trick and reorganize your information...
source: http://www.bluetentmarketing.com/blog/
1. 80% of usability lies in a website’s information architecture – Before redesigning your site or starting from scratch on design, spend some time optimizing your site map. A tip: write out the name of each of your pages and a one sentence description of that page on index cards. Then have three people (one from outside your business) organize the cards in the manner most intuitive for them. Furthermore, allow them to suggest other names on the cards if they have something simpler or something that better encompasses the information underneath. Also have them put a star on what they think is the single most important page other than home. Take the feedback from this little card trick and reorganize your information...
source: http://www.bluetentmarketing.com/blog/
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