Hulu CEO: Ad-Free Version Not Out Of The Question

When the details of Hulu Plus were announced, many people were dismayed that the service still included advertisements. Now, Hulu's CEO has indicated that he'd be willing to do away with the ads - so long as enough customers are willing to pay more money.



Om Malik was able to talk to CEO Jason Kilar sometime yesterday, and in an article published today, Malik wrote, "When I asked Kilar to comment on the criticism being leveled at the company, he said that the company was comfortable with the idea of offering a higher-priced version if there is demand from customers."

And if that plan involving multiple tiers sounds a little overcomplicated considering the existence of free alternatives - and the simple fact that people can use commercials as an opportunity to check their email - there is sort of a precedent. source: www.webpronews.com/topnews/